Take a look at the recent promotion run by the skincare and bath product company, Nourish. Based on the SMS best practices you’ve learned, what is one area the company could optimize when sending promotions like these in the future?

Keep it concise. This is quite a lot of text to include in a single promotion.

Include a discount code. It’s unclear how users will get the sales price from this promotional text.

Remove the link. Audience members often think links look spammy.

Remove the last line. Texting END to opt out is intuitive; users wouldn’t need this information.


Choose an option to see if it’s correct. Check the explanation below.

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Explanation: Take a look at the recent promotion run by the skincare and bath product company, Nourish. Based on the SMS best practices you’ve learned, what is one area the company could optimize when sending promotions like these in the future?


Explanation: Based on SMS best practices, one area that Nourish could optimize when sending promotions like these in the future is to **keep it concise**. While the promotion contains relevant information about the sale, including product details and the duration of the sale, it may be overwhelming for recipients to digest in a single text message. SMS messages should be concise and to the point, as recipients typically have limited attention spans and may quickly lose interest if the message is too lengthy. By condensing the promotional text to focus on the most important details, such as the sale duration and any unique selling points, Nourish can deliver a more impactful message that is easier for recipients to read and engage with. This optimization ensures that the promotional message effectively captures recipients' attention and encourages them to take action without overwhelming them with unnecessary information.
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