When is a session or contact bucketed under “Other campaigns” in HubSpot?

When a visitor or contact comes to your site from a paid social post that’s associated with one of your HubSpot campaigns

When a visitor or contact comes to your site from any asset that’s associated with one of your HubSpot campaigns

When a contact is imported to HubSpot

When a visitor or contact comes in from a tracking URL you’ve created in HubSpot


Choose an option to see if it’s correct. Check the explanation below.

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Explanation: When is a session or contact bucketed under “Other campaigns” in HubSpot?


Explanation: A session or contact is bucketed under "Other campaigns" in HubSpot when a visitor or contact comes in from a tracking URL created in HubSpot. This categorization occurs because tracking URLs allow HubSpot to attribute visits and interactions to specific campaigns, channels, or initiatives, providing marketers with valuable insights into the effectiveness of their marketing efforts. By using tracking URLs, marketers can track the performance of various campaigns and channels accurately, enabling them to measure ROI, optimize their strategies, and make data-driven decisions. Therefore, when a visitor or contact arrives via a tracking URL in HubSpot, they are appropriately categorized under "Other campaigns" to reflect their association with a specific marketing initiative tracked by HubSpot. This practice enhances the accuracy of campaign attribution and ensures that marketers have access to comprehensive data for evaluating and improving their marketing performance.
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