What's the difference between qualitative and quantitative research?

Qualitative studies generate data based on observing a person or thing directly; quantitative data is gathered indirectly.

Studies that are quantitative in nature generate data based on observing a person or thing directly, whereas qualitative data is gathered indirectly

Quantitative studies are only done via surveys; qualitative studies can be done a myriad of ways.

Qualitative studies give you better insights than quantitative studies.


Choose an option to see if it’s correct. Check the explanation below.

Want to Earn All HubSpot Certifications in No Time?

Then check out our exclusive 👉 HubSpot Special Offer All in One!. This comprehensive package includes questions, answers, and detailed explanations for each Hubpot certification. Get everything you need to achieve success faster.

Explanation: What’s the difference between qualitative and quantitative research?


Explanation: The selected answer, " correct: trueQualitative studies generate data based on observing a person or thing directly; quantitative data is gathered indirectly," accurately distinguishes between qualitative and quantitative research methods. Qualitative research focuses on understanding phenomena through in-depth exploration and observation, often involving techniques such as interviews, focus groups, or ethnographic studies to gather rich, descriptive data directly from participants. This approach allows researchers to uncover nuanced insights, meanings, and perspectives that may not be captured through quantitative methods. In contrast, quantitative research involves the collection of numerical data and statistical analysis to quantify relationships, patterns, or trends within a population or sample. This data is typically obtained indirectly through methods such as surveys, experiments, or observational studies, allowing researchers to generalize findings to a larger population. By recognizing the distinction between qualitative and quantitative research, researchers can choose the most appropriate methods for their research objectives, ensuring that they gather relevant and reliable data to address their research questions effectively. Therefore, understanding the difference between qualitative and quantitative research is essential for designing and conducting rigorous and insightful research studies in various fields.
HubSpot Roll Special Offer

Special Bundle Offer HubSpot Roll. All in One

Note: We conduct daily checks for updates on the exam, ensuring that the file contains the most recent questions from the actual certification program.

Questions | Answers | Explanations. FREE Updates.

You may also be interested: