True or False: Only 27% of B2B customers cited testimonials and peer recommendations as the most reliable type of content.

True

False


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Explanation: True or False: Only 27% of B2B customers cited testimonials and peer recommendations as the most reliable type of content.


Explanation: The correct answer is **False**. Testimonials and peer recommendations are highly valued in the B2B (business-to-business) context, often serving as critical sources of information and validation for decision-makers. Research and industry surveys consistently indicate that testimonials and peer recommendations carry significant weight in influencing purchasing decisions among B2B customers. While the specific percentage may vary across studies, it's generally recognized that a substantial proportion of B2B buyers place considerable trust in testimonials and recommendations from their peers or industry professionals. Therefore, the statement claiming that only 27% of B2B customers find testimonials and peer recommendations as the most reliable type of content is not accurate, as these forms of social proof are typically regarded as highly credible and influential in the B2B purchasing process.
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