What is your role during the awareness stage of the buyer’s journey?

Help the buyer define their goals and challenges.

Help the buyer understand the different ways they might address a goal or challenge.

Convince the buyer to buy your product or service.

Help the buyer weigh the pros and cons of your solution relative to other options.


Choose an option to see if it’s correct. Check the explanation below.

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Explanation: What is your role during the awareness stage of the buyer’s journey?


Explanation: During the awareness stage of the buyer’s journey, your role is to **help the buyer define their goals and challenges**. At this initial phase, the buyer is just becoming aware of a problem or opportunity, and they may not have a clear understanding of the specifics. By assisting them in defining their goals and challenges, you can establish yourself as a valuable resource and guide in their decision-making process. This involves empathetically listening to their needs, asking probing questions to uncover their pain points, and offering insights or information that help them better understand their situation. Rather than pushing your product or service, the focus is on building trust and providing value by addressing the buyer's concerns and demonstrating your expertise in solving their problems. By doing so, you set the foundation for a meaningful relationship and position yourself as a trusted advisor throughout their journey.
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