All of the following could be a trigger event EXCEPT:

A press release or job posting from a good-fit company

A good-fit person mentioning a relevant keyword or hashtag on social media

A good-fit person mentioning one of your competitors on social media

A good-fit person submitting a form on your website.


Choose an option to see if it’s correct. Check the explanation below.

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Explanation: All of the following could be a trigger event EXCEPT:


Explanation: The correct answer is **A good-fit person submitting a form on your website**. Trigger events are external occurrences or activities that indicate a potential lead's readiness to engage with your business. These events typically signal that a lead may be in need of your product or service or may be exploring options related to your offering. Examples of trigger events include a press release or job posting from a relevant company, as it may indicate organizational changes or initiatives aligning with your solution, or a good-fit person mentioning relevant keywords or hashtags on social media, suggesting an interest or need related to your business. Similarly, if a person mentions one of your competitors on social media, it could indicate dissatisfaction or an open opportunity for your business to engage. However, a good-fit person submitting a form on your website is not typically considered a trigger event because it's a direct action taken by the lead rather than an external indicator of their readiness to engage. Instead, form submissions are part of the inbound lead generation process and may follow trigger events or other marketing efforts aimed at attracting potential customers. Therefore, while form submissions are valuable for lead generation, they do not inherently serve as trigger events in the same way as the other examples provided.
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