Which of the following is an example of a common connection?

Your brother-in-law has a friend who could benefit from your offering.

A potential buyer lives in the town where you grew up.

You meet a good-fit prospect at an industry event.

You and a potential buyer went to the same university.


Choose an option to see if it’s correct. Check the explanation below.

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Explanation: Which of the following is an example of a common connection?


Explanation: The correct answer is **Your brother-in-law has a friend who could benefit from your offering**. A common connection refers to a shared acquaintance or relationship between the salesperson and the prospect that can facilitate trust and rapport-building. In this scenario, leveraging the relationship with the brother-in-law to access his friend who might be interested in the offering represents a common connection. Such connections often provide a warm introduction or recommendation, making it easier to initiate conversations and establish trust with potential buyers. Common connections can serve as valuable entry points into sales opportunities, as they provide a degree of familiarity and mutual trust that might not exist in cold outreach situations. Leveraging existing relationships or shared connections enables salespeople to tap into pre-existing trust networks and increase the likelihood of successful engagement with prospects. Therefore, identifying and leveraging common connections can be an effective strategy in building relationships and expanding sales opportunities within one's network.
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