How long should each message in your sequence be?

Short. Voicemails should be less than 15 seconds and emails should be less than 200 words.

It varies. If you have a lot of relevant information you have to share, your messages will be longer.

As long as they need to be to communicate your value proposition.

As long as possible. Increasing the amount of information you share increases the likelihood that a lead will engage with you.


Choose an option to see if it’s correct. Check the explanation below.

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Explanation: How long should each message in your sequence be?


Explanation: The correct answer is **Short. Voicemails should be less than 15 seconds and emails should be less than 200 words.** Keeping messages concise is crucial for effective communication in sales sequences. In today's fast-paced digital environment, people have limited attention spans and are often inundated with numerous messages. Shorter messages are more likely to capture the recipient's attention and encourage them to engage. Voicemails that are too lengthy risk being ignored or deleted before the key message is conveyed. Similarly, lengthy emails can overwhelm recipients and decrease the likelihood of them reading the entire message. By keeping messages brief and to the point, salespeople can deliver their value proposition effectively, increasing the chances of engagement and ultimately driving desired outcomes in the sales process.
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