“Real-time marketing” refers to:

Developing content on the fly for local, national, or global events happening online or offline.

Developing content on the fly for local, national, or global events happening online only.

Developing content on the fly for local, national, or global events happening offline only.

Developing content and publishing it in the time zone where the majority of your target audience resides.


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Explanation: “Real-time marketing” refers to: Developing content on the fly for local, national, or global events happening online or offline. This option is correct because it accurately defines real-time marketing as the process of creating and distributing content in response to events as they happen, regardless of whether they occur online or offline. Real-time marketing involves staying agile and responsive to current events, trends, or conversations that are relevant to your audience, and leveraging those moments to engage with them in a timely and meaningful way. By quickly adapting to the context of these events, businesses can demonstrate their relevance, creativity, and ability to connect with their audience in the moment. This approach enables brands to capitalize on opportunities for increased visibility, engagement, and brand affinity, ultimately driving positive outcomes for their marketing efforts. Therefore, developing content on the fly for events happening online or offline accurately characterizes the concept of real-time marketing.

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