What’s a conversion rate?

The percentage of successful deliveries post-send

The percentage of emails that are undelivered and returned to the sender

The percentage of recipients who clicked a link in your email out of those who opened it

The percentage of email recipients who completed the desired action after clicking on a link within the email


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Explanation: The correct answer is The percentage of email recipients who completed the desired action after clicking on a link within the email. Conversion rate in email marketing refers to the percentage of recipients who take a desired action after clicking on a link within the email. This action could vary depending on the campaign’s objectives and could include making a purchase, signing up for a newsletter, downloading a resource, or filling out a form, among others. The conversion rate provides valuable insight into the effectiveness of the email campaign in driving the intended outcome and helps measure its success in engaging and persuading recipients to take the desired action. By tracking and analyzing conversion rates, marketers can evaluate the performance of their email campaigns, identify areas for improvement, and optimize future campaigns to maximize conversions and achieve their marketing goals. Therefore, understanding and monitoring conversion rates is essential for assessing the impact and effectiveness of email marketing efforts and optimizing strategies to drive desired outcomes.

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