What’s the difference between social listening and social monitoring?

Social listening centralizes conversations about your brand so that you can join them, while social monitoring measures reputation from higher- level perspective.

Social listening involves answering and responding to specifically support questions, while social monitoring is for the purpose of marketing intelligence and research.

Social listening can only be done natively within each social media site, whereas social monitoring requires technology to aggregate sentiment from various places.

Social listening is done by your sales team to find new opportunities, while social monitoring is done by your marketing team to learn what competitors are doing.

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Explanation: Social listening centralizes conversations about your brand so that you can join them, while social monitoring measures reputation from a higher-level perspective. This option accurately distinguishes between social listening and social monitoring based on their respective focuses and outcomes. Social listening involves actively tracking and analyzing online conversations relevant to your brand, products, or industry. By centralizing these conversations, businesses can gain valuable insights into customer sentiment, preferences, and emerging trends, allowing them to engage directly with their audience and address any issues or concerns. On the other hand, social monitoring entails tracking metrics such as brand mentions, sentiment analysis, and key performance indicators (KPIs) to assess overall reputation and market perception. While social listening emphasizes participation and engagement with specific conversations, social monitoring provides a broader view of brand health and market trends, enabling strategic decision-making at a higher level. Therefore, the selected answer effectively captures the distinction between social listening and social monitoring based on their respective functions and objectives.

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What’s the difference between social listening and social monitoring?

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