What’s the sales manager’s role in the second phase of a sales training, when the training is reinforced?

Ensuring the salespeople who attended the training understood what was taught

Establishing consequences for salespeople who didn’t attend the training

Communicating the key outcomes of the training to the executive team and other departments inside the company

Setting team goals based on what was covered in the training


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Explanation: The correct answer is Ensuring the salespeople who attended the training understood what was taught. In the second phase of a sales training, reinforcement is crucial to solidify the concepts and techniques covered. The sales manager plays a pivotal role in ensuring that the training wasn’t just a one-time event but rather an ongoing process of learning and improvement. They need to engage with the sales team, follow up on the training sessions, and assess the understanding and application of the newly acquired knowledge. This involves conducting individual or group discussions, providing clarification on any ambiguous points, and addressing any challenges or misconceptions that arise. By actively ensuring that the salespeople grasp the material covered in the training, the sales manager contributes to the effectiveness and long-term impact of the training program, ultimately leading to improved sales performance and results.

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