When applying email analytics to your email marketing strategy, what step must be completed before you analyze the data?

Segment your audience

Collect relevant data

Iterate

Draw conclusions


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Explanation: Before analyzing the data in your email marketing strategy, it is crucial to segment your audience. Audience segmentation involves dividing your email list into smaller, more targeted groups based on specific criteria such as demographics, behavior, preferences, or purchase history. By segmenting your audience, you can tailor your email content and messaging to better meet the needs and interests of each group, resulting in higher engagement and conversion rates. Additionally, audience segmentation allows for more accurate analysis of email campaign performance within each segment, enabling you to identify trends, patterns, and opportunities for optimization. Without segmenting your audience beforehand, the data analysis process may be less effective, as it would be challenging to draw meaningful insights and make informed decisions without considering the unique characteristics and behaviors of different audience segments. Therefore, segmenting your audience is a critical step that precedes data analysis in the application of email analytics to your email marketing strategy.

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