When is quantitative research a good option for your team to use?

When you’re looking for trends.

When you want to see how users interact with a new prototype.

When you’re testing and validating your experiments.

A and C

All of the above


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Explanation: The correct answer is A and C. Quantitative research is a valuable option for a team to use in multiple scenarios, particularly when looking for trends and when testing and validating experiments. Quantitative research involves the systematic collection and analysis of numerical data to quantify behaviors, attitudes, and patterns among a target audience. When seeking to identify trends, quantitative research enables teams to analyze large datasets to detect patterns, correlations, and statistical relationships that may not be apparent through qualitative methods alone. Additionally, when testing and validating experiments, quantitative research provides objective, measurable data to assess the effectiveness of proposed solutions or interventions. By using metrics such as conversion rates, click-through rates, or time on page, teams can quantify the impact of changes and make data-driven decisions to optimize performance and achieve desired outcomes. Therefore, leveraging quantitative research is advantageous in scenarios where trends need to be identified and when experiments need to be rigorously tested and validated, making options A and C the correct choices.

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