When should a salesperson put forth the sales pitch in social media?

After sufficient rapport has been built and the customer is looking for what you have to sell

After a prospect follows them back on a social channel

After the first casual conversation you have with the person in social media

A month after you follow the prospect on social media


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Explanation: The correct answer is ‘After sufficient rapport has been built and the customer is looking for what you have to sell.’ In social media, effective selling revolves around building relationships, providing value, and understanding the needs of potential customers. Simply launching into a sales pitch prematurely can come across as pushy and intrusive, potentially turning off prospects. Instead, salespeople should focus on engaging with their audience, sharing valuable content, and nurturing relationships over time. Once sufficient rapport has been established, and the prospect has indicated an interest or need for the products or services offered, it becomes appropriate to introduce a sales pitch. By waiting until the customer is actively seeking what the salesperson has to offer, the pitch becomes more relevant and well-received, increasing the likelihood of a positive response. Therefore, timing is crucial in social media selling, and salespeople should prioritize building trust and understanding before presenting their sales pitch to ensure a more effective and receptive interaction with potential customers.

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