Where is information collected by your form submissions stored in HubSpot?

Buyer personas

Your reports home

Deal records

Contact records


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Explanation: The correct answer is Contact records. In HubSpot, information collected through form submissions is stored in contact records. Contact records serve as centralized repositories of data for each individual contact or lead in the HubSpot database, containing information such as name, email address, company, job title, and any additional details provided through form submissions or other interactions. When a user fills out a form on a website or landing page integrated with HubSpot, the data submitted is automatically captured and stored within the corresponding contact record in the HubSpot CRM. This enables users to access and manage comprehensive profiles of their contacts, track their interactions and engagement with the business, and leverage the information collected to personalize communication, tailor marketing campaigns, and nurture leads effectively. By storing form submission data in contact records, HubSpot provides users with a centralized and organized system for managing their contacts and leveraging customer data to drive marketing and sales initiatives. Therefore, contact records are the correct location where information collected by form submissions is stored in HubSpot.

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