Which focus area is often worked on directly after your new launch pad website goes live?

Harvest. You build high-impact items that are easy and quick to accomplish.

Conversion rate optimization (CRO). You eliminate the friction points and reduce the number of steps in your conversion funnel.

Usability. You ensure the website is intuitive, inviting, and easy to use to help users solve problems.

Personalization. You provide a hyper-relevant experience for each user to ensure they get the perfect experience for their needs.


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Explanation: The correct answer is Harvest. You build high-impact items that are easy and quick to accomplish. After the launch of a new website or feature in Growth-Driven Design (GDD), the focus area often shifts to ‘Harvest.’ In this phase, the team capitalizes on the momentum gained from the launch and begins to implement high-impact items that can be quickly executed to drive immediate results. These items are typically low effort but high reward, aiming to optimize and refine various aspects of the website based on initial user feedback and data insights. By focusing on quick wins and addressing low-hanging fruit, the team can start generating positive outcomes early in the continuous improvement process, setting the stage for further iterations and enhancements over time. This approach allows for agile and iterative improvements, ensuring that the website continues to evolve and deliver value to users and stakeholders alike.

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