Which form of email authentication attaches your brand’s logo to your messages to authenticate your emails?

DMARC

BIMI

DKIM

ESP


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Explanation: The correct answer is BIMI. Brand Indicators for Message Identification (BIMI) is a relatively new email authentication protocol that allows organizations to display their brand logos next to authenticated emails in the recipient’s inbox. This helps recipients quickly recognize legitimate emails from trusted senders, enhancing brand recognition and trust. BIMI works by linking a brand’s logo to its authenticated email messages through verified email authentication protocols like SPF, DKIM, and DMARC. When an email is sent using BIMI, the recipient’s email client retrieves the logo from the brand’s domain and displays it alongside the email, providing a visual cue of legitimacy. By implementing BIMI, organizations can improve email deliverability, increase brand visibility, and combat email phishing and spoofing attacks. Therefore, BIMI plays a crucial role in email authentication by visually authenticating emails with the sender’s brand logo, thereby enhancing brand recognition and trustworthiness in the eyes of recipients.

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