Which is NOT a way to ensure that the results from usability testing are consistently reliable?

Don’t hint at or imply that there is a right or wrong answer.

Coach your users during testing so that they get to the right end goal.

Use a script to ensure that your questions stay the same.

Record all tests so that you don’t have to rely on memory.


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Explanation: The selected answer, ‘Coach your users during testing so that they get to the right end goal,’ is correct. Coaching users during usability testing undermines the integrity and reliability of the results by influencing their behavior and responses artificially. Usability testing aims to observe users’ natural interactions with a website or product to identify genuine usability issues and opportunities for improvement. By coaching users to achieve specific end goals or outcomes, testers introduce bias into the testing process, skewing the results and making it difficult to accurately assess the usability of the design. Instead, testers should strive to maintain neutrality and objectivity throughout the testing process, refraining from providing guidance or influencing users’ actions in any way. This ensures that the insights and feedback gathered during usability testing are genuine, unbiased, and reflective of real user behavior, thereby enhancing the reliability and validity of the results. Therefore, recognizing that coaching users during testing undermines the reliability of the results is essential for maintaining the integrity of the testing process and obtaining actionable insights for improving the user experience.

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