Which is NOT an example of demographic information that can help bring value to your buyer persona research?

Age range

Geographical location

Shoe size

Income range


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Explanation: Shoe size is not an example of demographic information that typically brings value to buyer persona research. While age range, geographical location, and income range are commonly used demographic factors in understanding consumer behavior and preferences, shoe size is not relevant in the same context. Buyer personas aim to capture information about individuals’ characteristics, behaviors, and motivations as they relate to purchasing decisions, product usage, and brand preferences. Shoe size does not provide insights into these areas and is therefore not useful for refining marketing strategies, product development, or sales tactics. Focusing on relevant demographic factors helps businesses tailor their approaches to better meet the needs and preferences of their target audience, making the exclusion of shoe size the correct choice in this context.

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