Which of the following are important interpersonal communication skills a marketer needs? Choose all that apply.

Pay attention

Take great notes

Practice active listening

Be empathetic

Be on time

Be genuinely curious


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Explanation: The selected answers accurately identify important interpersonal communication skills that a marketer needs. Firstly, paying attention is crucial for effective communication as it demonstrates respect and interest in the conversation, allowing marketers to understand the needs and preferences of their audience and tailor their messages accordingly. Secondly, practicing active listening involves fully engaging in the conversation, focusing on the speaker’s words, and providing feedback to ensure comprehension and demonstrate understanding, fostering meaningful connections and rapport. Thirdly, being empathetic entails understanding and sharing the feelings and perspectives of others, enabling marketers to connect with their audience on a deeper level, address their concerns, and build trust and rapport. Additionally, being genuinely curious involves asking insightful questions, seeking to understand the needs and motivations of others, and demonstrating a genuine interest in their experiences and perspectives, facilitating meaningful interactions and fostering stronger relationships. While taking great notes and being on time are important professional habits, they are not specific interpersonal communication skills essential for effective marketing communication. Therefore, recognizing and honing skills such as paying attention, practicing active listening, being empathetic, and being genuinely curious are critical for marketers to effectively engage with their audience, build relationships, and achieve their marketing objectives.

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