Which of the following best describes a buyer persona?

A list of demographic information that correlates with an interest in buying your product

An individual prospect that your company has identified as a good fit for your offering who will likely be receptive to outreach from your teams

A description of your ideal buyer that sounds like it’s talking about an individual person but is based on aggregated information about your target market

A sentiment analysis of a prospect that tells you how cooperative they’ll be during the sales conversation


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Explanation: The correct answer is A description of your ideal buyer that sounds like it’s talking about an individual person but is based on aggregated information about your target market. A buyer persona is a semi-fictional representation of your ideal customer, created by gathering and synthesizing data about your target audience’s demographics, behaviors, motivations, and pain points. While it may sound like it’s describing an individual person, a buyer persona is actually based on aggregated information about your target market, representing common traits and characteristics shared by your ideal customers. By developing detailed buyer personas, businesses can better understand their target audience, tailor their marketing messages and strategies to resonate with specific segments, and improve the effectiveness of their sales and marketing efforts. Therefore, the correct answer accurately captures the essence of a buyer persona as a composite representation of the ideal customer derived from aggregated market data, distinguishing it from individual prospects or demographic lists.

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