Which of the following data sources should be marked as primary to answer the following question: “Which of my sales teams is engaging with their leads the most?”

Contacts

Deals

Companies

Website Activities


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Explanation: The correct answer is Website Activities. When aiming to determine which of the sales teams is engaging most effectively with their leads, website activities serve as the most pertinent data source. Website activities encompass a broad spectrum of interactions between leads and the company’s online assets, including website visits, page views, form submissions, and content downloads. By designating website activities as the primary data source, one can analyze how leads from different sales teams interact with the company’s online resources. This insight allows for a comprehensive evaluation of lead engagement levels, including the frequency and depth of interactions, which are crucial metrics for assessing the effectiveness of sales teams. Contacts, deals, and companies data sources may provide valuable information about individual leads, transactions, or organizational relationships, but they lack the granularity and contextual relevance offered by website activities when evaluating lead engagement. Therefore, marking website activities as the primary data source enables a more accurate and insightful analysis of sales team performance in engaging with leads.

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