Which of the following goals are options available for advertising on Twitter? Select all that apply.

Engagement

Website clicks

Sales

App downloads


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Explanation: The correct answers are Engagement, Website clicks, and App downloads. Twitter provides advertisers with a range of advertising goals to suit various marketing objectives. Firstly, Engagement campaigns aim to increase user interaction with tweets, such as likes, retweets, replies, and follows, thereby boosting brand visibility and audience engagement. Secondly, Website clicks campaigns focus on driving traffic to external websites, allowing advertisers to promote specific products, services, or content and encourage users to visit their websites for further information or actions, such as making a purchase or signing up for a newsletter. Finally, App downloads campaigns target users to install or engage with mobile applications, leveraging Twitter’s platform to reach a broad audience and drive app installations or re-engagement with existing users. By offering these diverse advertising goals, Twitter enables advertisers to tailor their campaigns according to their specific objectives, whether it’s increasing brand awareness, driving website traffic, or boosting app installations, ultimately maximizing the effectiveness and ROI of their advertising efforts on the platform.

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