Which of the following is an example of a formal job story?

It was my anniversary, and I wanted to go someplace nice, so I made reservations at a local bed and breakfast. They offered a packaged deal with a local theater and a restaurant, and it was a good price, so I bought it.

As a founder, when my company has grown beyond my ability to control it, I want to learn the strategies and design the playbooks that will help me guide the growth of my company, so that I can double the size of my company in the next three to five years.

I wanted to understand my customers' job to be done, so I interviewed several of them, mapped out the timeline of everything that led them to buy my product, and looked for patterns.

I have a long, boring drive to work, and I need something to help me stay engaged and prevent me from getting hungry before 10:00.


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Explanation: The correct answer is ‘As a founder, when my company has grown beyond my ability to control it, I want to learn the strategies and design the playbooks that will help me guide the growth of my company, so that I can double the size of my company in the next three to five years.’ A formal job story follows a structured format that outlines the persona, their goal, the context, and the desired outcome. In this example, the persona is clearly defined as a founder facing challenges with managing company growth. The goal is articulated as learning strategies and designing playbooks to guide company growth. The context is provided by the company’s expansion beyond the founder’s control. Finally, the desired outcome is stated as doubling the size of the company within a specific timeframe. This format ensures clarity and specificity, making it easier to understand and prioritize the user’s needs and objectives. The other options lack the structured format of a formal job story, with varying levels of detail and specificity in defining the persona, goal, context, and desired outcome. Therefore, the example provided is the correct representation of a formal job story.

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