Which of the following is an example of a video in the attract stage?

A promotional video featured on a landing page

A social video that shows off your brand’s personality

A testimonial of one of your customers with relatable stories

A funny video of a cat sitting on a window sill


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Explanation: The correct example of a video in the attract stage is a social video that shows off your brand’s personality. During the attract stage of the inbound methodology, the goal is to capture the attention of your target audience and draw them into your brand’s ecosystem. A social video that showcases your brand’s personality, values, and culture is an effective way to engage with your audience and make a memorable impression. Unlike promotional videos that may come across as overly sales-focused or testimonials that are more suited for the engage or delight stages, a social video that highlights your brand’s personality can entertain, inform, and resonate with viewers on social media platforms. By sharing authentic and engaging content that reflects your brand’s identity, you can attract and connect with potential customers, encourage social sharing, and foster positive associations with your brand. Additionally, social videos have the potential to reach a wider audience through likes, shares, and comments, amplifying your brand’s reach and visibility. Therefore, utilizing a social video to showcase your brand’s personality is an effective strategy for the attract stage, making the selected answer correct.

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