Which of the following is NOT a way to create remarkable content?

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Weekly check-ins with content contributors.

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Have the CEO create the content from scratch to ensure it’s in their voice and makes a personal connection with website users.

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Explanation: The correct answer is Have the CEO create the content from scratch to ensure it’s in their voice and makes a personal connection with website users. While it may seem intuitive to have the CEO create content directly, especially to imbue it with their voice and personal touch, it’s not typically the most effective strategy for creating remarkable content. CEOs often have many responsibilities and may not possess the writing skills or the time required to produce compelling and effective content consistently. Remarkable content creation involves a strategic approach that includes thorough research, planning, collaboration, and often the expertise of content professionals who understand the nuances of effective storytelling, messaging, and audience engagement. Investing in using content professionals, ensuring regular check-ins with content contributors, and starting the content creation process as soon as possible are all valid strategies to create remarkable content. However, having the CEO create content from scratch may not yield the desired results and could potentially hinder the quality and effectiveness of the content. Therefore, the selected answer correctly identifies an ineffective approach to creating remarkable content.

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