Which of the following is NOT an element of a hero statement?

A sales goal

A persona

A job to be done

Your company’s name


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Explanation: The correct answer is ‘A sales goal.’ A hero statement is a concise and impactful statement that captures the essence of your product or service in a way that resonates with your target audience. It typically consists of three key elements: the persona, the job to be done, and your company’s name. The persona represents the ideal customer or target audience for your product, providing insight into their demographics, behaviors, and needs. The job to be done identifies the specific problem or task that the customer is trying to accomplish when using your product. Finally, your company’s name is included to establish brand recognition and association with the solution being offered. However, a sales goal is not typically included in a hero statement, as it focuses more on the customer’s needs and the value proposition of the product rather than the company’s sales objectives. Including a sales goal in a hero statement could detract from its effectiveness by shifting the focus away from addressing customer needs and providing a solution that adds value to their lives. Therefore, while a persona, a job to be done, and your company’s name are essential elements of a hero statement, a sales goal is not typically part of this statement.

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