Which of the following is NOT an example of an advocacy action?

Writing a case study about a customer

Paying your customer to leave you a good review regardless of their actual experience.

Writing a blog post about a customer

Asking a customer to write you a Yelp review


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Explanation: The option ‘Paying your customer to leave you a good review regardless of their actual experience’ is NOT an example of an advocacy action. Genuine advocacy actions involve customers voluntarily promoting or endorsing a brand based on their positive experiences, satisfaction, or loyalty. Paying customers to leave positive reviews, especially if they haven’t genuinely experienced or appreciated the product or service, is not considered authentic advocacy. It undermines the integrity and trustworthiness of the reviews and can lead to ethical concerns and potential backlash from customers and regulatory authorities. True advocacy actions, such as writing a case study about a customer, writing a blog post about a customer, or asking a customer to write a Yelp review, stem from genuine satisfaction and positive experiences, reflecting a customer’s willingness to share their positive experiences with others. These actions contribute to building brand credibility, trust, and loyalty, and are typically based on the customer’s genuine appreciation for the product or service received. Therefore, the correct answer is ‘Paying your customer to leave you a good review regardless of their actual experience.’

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