Which of the following is the best way to gather data indirectly about how people use your website?

Google Analytics

Card sorting

User interviews

Heat mapping software


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Explanation: The selected answer, ‘Heat mapping software,’ is the best way to gather data indirectly about how people use your website. Heat mapping software provides valuable insights into user behavior by visually representing areas of user activity and interaction on web pages. Through heat maps, website owners can observe patterns such as where users click, how far they scroll, which elements they hover over, and where their attention is focused. This data helps identify areas of user engagement, as well as potential pain points or areas for improvement in the website’s design and layout. Unlike direct methods such as user interviews or card sorting, which rely on user input or feedback, heat mapping software allows for passive data collection, offering a more objective and comprehensive understanding of user behavior. By leveraging heat mapping software, website owners can make data-driven decisions to optimize their website’s usability, user experience, and overall performance. Therefore, heat mapping software stands out as the most effective indirect method for gathering actionable insights into how people interact with a website.

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