Which statement best defines a launch pad website?

A website that looks and performs better than the one you have today but is built quickly and is not a final product. Rather, your launch pad is the foundation you’ll build and optimize from using data.

A website that is built quickly by removing the majority of pages and functionality. The result is a pared-down version of your old website.

A fully built website that includes all of the ideas your team and stakeholders developed in the strategy stage.

An interactive prototype built in PowerPoint that can be used to gather user feedback and iterate on. Once the feedback is collected, the launch pad is turned into a full website.


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Explanation: The correct answer is A website that looks and performs better than the one you have today but is built quickly and is not a final product. Rather, your launch pad is the foundation you’ll build and optimize from using data. A launch pad website in the context of Growth-Driven Design (GDD) is a strategic approach to website development where a functional but scaled-down version of the website is launched quickly to establish an online presence and start generating value for the business. Unlike traditional web design, which often involves lengthy development cycles before launch, the launch pad site is built rapidly with the goal of addressing immediate needs and providing a foundation for ongoing iteration and optimization based on real user data and feedback. While the launch pad website may not include all the features or content planned for the final version, it is designed to look and perform better than the existing website, serving as a starting point for continuous improvement and refinement through data-driven insights. Therefore, this answer accurately defines a launch pad website as an initial version of the website that is quickly developed and launched, with the intention of iteratively optimizing and improving it over time based on user data and feedback.

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