Which statement best describes the purpose of the strategy stage?

Develop an empathetic understanding of your audience’s world and how the website can solve problems along their journey.

Gain a deeper understanding of what others in the organization, including stakeholders, value in having on the website.

Collaborate with outside industry designers to ensure your new website incorporates the latest design trends.

Dive deep into your brand and your competitors to develop designs and positioning that’s superior to your competitors.


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Explanation: The correct answer is Develop an empathetic understanding of your audience’s world and how the website can solve problems along their journey. The strategy stage in web design is fundamentally about laying the groundwork for a successful project by deeply comprehending the needs, preferences, and pain points of the target audience. By empathizing with users and understanding their journey, designers can tailor the website to effectively address their concerns and provide solutions. This approach not only enhances user experience but also ensures that the website aligns with the broader business goals by serving as a valuable tool in meeting user needs. Therefore, this option correctly identifies the primary purpose of the strategy stage in web design, which is to develop a thorough understanding of the audience and how the website can serve them effectively throughout their journey, ultimately leading to a more successful and user-centric design outcome.

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