Which statement best describes what a buyer persona is?

A semi-fictional representation of your ideal customer.

A report that combines the items that an average buyer purchases in a year.

A simple description of demographic characteristics of people you’d like to target.

The most recent lead that converted into a paying customer.


Certification program: 👉 HubSpot academy certification exams

Explanation: The correct answer is A semi-fictional representation of your ideal customer. A buyer persona is a fictional character created to represent the ideal customer based on market research, data analysis, and insights from existing customers. It goes beyond simple demographic information and delves into factors such as goals, challenges, pain points, motivations, and purchasing behaviors. By developing detailed buyer personas, businesses can gain a deeper understanding of their target audience’s needs and preferences, allowing them to tailor marketing strategies, product development, and customer experiences to better resonate with their ideal customers. The term ‘semi-fictional’ acknowledges that while buyer personas are based on real data and insights, they are synthesized into a representative archetype rather than reflecting an actual individual. This distinction is crucial for ensuring that buyer personas remain flexible and adaptable to changes in the market landscape and evolving customer preferences. Therefore, this answer accurately captures the essence of what a buyer persona is and its importance in guiding marketing and business strategies.

Passing exams is not a workout. Multiple attempts won’t make you stronger.

HubSpot inbound certification exam answers file demo preview HubSpot inbound certification exam answers file preview File preview HubSpot inbound certification exam answers
  1. All possible certification exam questions
  2. 100% correct and verified answers
  3. Instant download
  4. Detailed explanations written by experts
  5. Free lifetime updates.
  6. All Hubspot category certifications in one package. Save big.

Download now


Note: we perform daily scans ensuring the file corresponds exactly the latest exam version and contains all possible questions from the real certification program.

You may also be interested: