Which type of marketing is characterized by targeting ads based on current events that customers may be interested in?

Audience targeting

Geotargeting

Contextual advertising

Real-time marketing


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Explanation: The correct answer is Real-time marketing. Real-time marketing involves the creation and distribution of marketing content or advertisements based on immediate, relevant events or trends happening in the world. This strategy aims to capitalize on timely opportunities to engage with customers and prospects based on their current interests or activities. Unlike traditional marketing approaches that rely on predetermined schedules or audience segments, real-time marketing leverages up-to-the-minute data and insights to deliver timely and contextually relevant messages that resonate with the audience. By monitoring social media trends, news updates, cultural events, and other real-time sources of information, marketers can identify opportunities to insert their brand into ongoing conversations or capitalize on trending topics to drive engagement and awareness. Real-time marketing campaigns often require agility, creativity, and a deep understanding of the target audience to ensure messages are not only relevant but also resonate authentically with consumers. Additionally, real-time marketing can help brands foster a sense of immediacy and connection with their audience, driving increased brand visibility, engagement, and ultimately, conversion rates. Therefore, real-time marketing is characterized by its ability to target ads based on current events or trends, enabling brands to stay relevant and responsive in today’s fast-paced digital landscape.

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