Why is having duplicate content an issue for SEO?

It can dilute your ranking potential.

It confuses users.

It can negatively affect your authority.

It isn't an issue at all.


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Explanation: Having duplicate content is an issue for SEO primarily because it can dilute your ranking potential. When search engines encounter multiple instances of the same content across different pages or websites, they struggle to determine which version is the most relevant and authoritative. As a result, search engines may choose to index only one version of the content or may split ranking signals between multiple versions, leading to a decrease in overall visibility and ranking potential. Additionally, duplicate content can confuse search engine algorithms, making it challenging for them to understand the unique value of each page and properly rank them in search results. This dilution of ranking potential can ultimately impact the organic traffic that a website receives and hinder its ability to attract and engage users effectively. Therefore, to maintain strong SEO performance, it’s crucial to address and eliminate duplicate content issues across your website, ensuring that each page offers unique and valuable information to both users and search engines. Overall, the correct answer is It can dilute your ranking potential.

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