Why is it important to wait until the end of the strategy stage to complete the website-specific strategy items?

It’s important to have a deep understanding of your users before developing the website-specific strategy items.

The website-specific strategy items are completed at the beginning of the strategy stage to help us understand how the website is used by the company and our users.

It’s best to work on the website-specific strategy at the end because you often have to wait until others in the company send out your discovery questionnaire. While waiting, you can work on other less-important activities, such as developing personas.

The website-specific strategy items are often determined at the end because of a lack of resources. If you have a big enough team, it’s preferred to start working on the website-specific items as soon as possible.


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Explanation: The correct answer is, ‘It’s important to have a deep understanding of your users before developing the website-specific strategy items.’ Waiting until the end of the strategy stage allows for comprehensive user research and analysis to inform the development of website-specific strategy items. Understanding user behavior, needs, preferences, and pain points is crucial for creating an effective website strategy that aligns with user expectations and goals. By waiting until the end of the strategy stage, teams can ensure that the website-specific strategy items are based on accurate and relevant insights, leading to more targeted and impactful decisions regarding website design, content, and functionality. Rushing into website-specific strategy development without a thorough understanding of user needs may result in suboptimal outcomes and missed opportunities for creating a user-centric website experience. Therefore, delaying the completion of website-specific strategy items until the end of the strategy stage allows for a more informed and strategic approach to website development.

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