Why should you create a negative persona?

To prioritize your marketing and sales efforts to the right people

To know where to spend your ad budget

To better curate a buyer persona story

All of the above.


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Explanation: The correct answer, To prioritize your marketing and sales efforts to the right people, emphasizes the strategic importance of negative personas in refining targeting strategies. While positive personas represent the ideal customers you want to attract, negative personas delineate the individuals who are not a good fit for your products or services. By creating negative personas, you can identify characteristics, behaviors, or demographics that indicate poor alignment with your offerings. This enables you to allocate your marketing and sales resources more efficiently by focusing on prospects who are more likely to convert and generate revenue. Moreover, negative personas help prevent wasted ad spend by excluding audiences that are unlikely to respond positively to your marketing efforts. Ultimately, the creation of negative personas complements the development of positive personas, providing a comprehensive framework for segmenting and targeting your audience effectively.

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