Why should your call-to-action contain action-oriented language?

Because Jorie said so.

A call-to-action should inspire your visitors to take an action.

You don’t want a visitor to have to think too hard about what they can expect when clicking a button.

B and C


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Explanation: B and C. Your call-to-action (CTA) should contain action-oriented language because it serves to inspire your visitors to take a specific action, such as signing up for a newsletter, downloading a resource, or making a purchase. Action-oriented language communicates a sense of urgency and encourages immediate engagement, prompting visitors to act decisively rather than passively browsing your website. Additionally, using clear and direct language reduces friction in the decision-making process for your audience. Visitors shouldn’t have to think too hard about what they can expect when clicking a button; instead, they should understand the value and outcome of taking action based on the language used in the CTA. Action-oriented language helps set expectations and motivates visitors to act, ultimately improving the effectiveness of your CTAs in driving conversions and achieving your marketing goals. Therefore, the correct answer is B and C, as these reasons highlight the importance of action-oriented language in CTAs for inspiring action and reducing friction in the user experience.

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