Why would you want to run competitive analyses of keywords?

To figure out what keywords your web pages are currently ranking for

To determine whether you should be targeting a long tail keyword or a head term

To ensure the keywords you're targeting are aligned with your audience

You shouldn't run competitive analysis of keywords.

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Explanation: The correct answer is: To ensure the keywords you’re targeting are aligned with your audience. Conducting competitive analyses of keywords is crucial for ensuring that the keywords a website is targeting are aligned with the preferences, behaviors, and search intent of its target audience. By analyzing the keywords that competitors are ranking for, as well as their search volume, competition level, and performance metrics, website owners and marketers can gain valuable insights into the competitive landscape and identify opportunities to refine their own keyword targeting strategy. This process allows them to uncover high-potential keywords that resonate with their audience, fill gaps in their keyword portfolio, and differentiate themselves from competitors in search results. Additionally, competitive keyword analysis enables businesses to stay informed about industry trends, identify emerging topics or niche opportunities, and adapt their SEO strategies accordingly to maintain a competitive edge. Ultimately, by ensuring that the keywords they’re targeting are aligned with their audience’s interests and preferences, businesses can improve their visibility, relevance, and effectiveness in reaching and engaging their target audience through organic search. Therefore, running competitive analyses of keywords is essential for optimizing SEO efforts and driving meaningful results for a website.

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HubSpot inbound certification exam answers file demo preview

HubSpot inbound certification exam answers file preview

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Why would you want to run competitive analyses of keywords?

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