With contextual targeting, you could reach people who:

have conducted searches online for keywords related to startups and entrepreneurship

are interested in startups and read articles on Entreprenuer.com

recently downloaded your Guide to Entrepreneurship lead generation content offer

are located in the San Francisco Bay Area


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Explanation: The correct answer is are interested in startups and read articles on Entrepreneur.com. Contextual targeting involves serving ads to users based on the context of the content they are currently engaging with. In this scenario, targeting individuals who are interested in startups and read articles on Entrepreneur.com aligns with contextual targeting principles. By displaying ads to users while they are consuming content related to startups on Entrepreneur.com, advertisers can ensure that their ads are contextually relevant and likely to resonate with the audience’s current interests and preferences. This approach leverages the context of the content being consumed to deliver targeted messages, increasing the likelihood of capturing the user’s attention and driving engagement. Therefore, contextual targeting based on users’ interests and the content they are consuming allows advertisers to reach a relevant audience in a contextually appropriate manner, maximizing the effectiveness of their advertising efforts.

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