You are a marketer for a daycare, and a parent fills out a form to enroll their 3-year-old into the program. You add this person into a group labeled “parents of toddlers.” What is this an example of?

Creating a buyer persona

Journey mapping

Implicit segmentation

Explicit segmentation

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Explanation: The selected answer, Explicit segmentation, accurately describes the action of categorizing individuals based on identifiable characteristics or behaviors. In this scenario, the parent filling out the enrollment form provides explicit information about their child’s age, indicating that they belong to a specific demographic group – parents of toddlers. By adding them to a group labeled ‘parents of toddlers,’ the marketer engages in explicit segmentation, where the segmentation criteria are clear and overtly stated. Explicit segmentation allows marketers to organize contacts into distinct groups based on readily available information, facilitating targeted communication and tailored marketing strategies. Unlike implicit segmentation, which relies on inferred or observed behaviors, explicit segmentation relies on directly provided data, making it a more straightforward and precise method for categorizing contacts. Through explicit segmentation, marketers can efficiently manage their contact database, personalize communication, and deliver relevant content to specific audience segments, ultimately enhancing engagement and driving better results for the daycare marketing efforts.

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You are a marketer for a daycare, and a parent fills out a form to enroll their 3-year-old into the program. You add this person into a group labeled “parents of toddlers.” What is this an example of?

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