You are a marketer for a retirement community. Grouping users that explore several landing pages about different types of homes in your community as “people seeking to retire” is an example of what?

Creating a buyer persona

Journey mapping

Implicit segmentation

Explicit segmentation


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Explanation: The correct answer is Implicit segmentation. Implicit segmentation involves categorizing users based on their observed behavior or interactions with a website, rather than directly asking them for information or preferences. In this scenario, grouping users who explore multiple landing pages about different types of homes in the retirement community as ‘people seeking to retire’ is an example of implicit segmentation because it is based on their online behavior indicating an interest in retirement-related topics. This approach allows marketers to segment their audience effectively without requiring explicit information from users, providing insights into user interests and preferences based on their digital interactions. Implicit segmentation can be valuable for tailoring marketing strategies and content to specific audience segments, ultimately improving engagement and conversion rates by delivering more relevant and personalized experiences to users.

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