You are evaluating the bounce rate of your overall website traffic and find that users with a social media referral source have a higher bounce rate. Which user experience principle will help to keep social media visitors engaged on your website?

Consistency. Show more images in your content.

Accessibility. Send the users to a more relevant page.

Consistency. Show a shorter form of your content.

Accessibility. Use two smart rules.

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Explanation: The user experience principle that will help keep social media visitors engaged on your website, especially considering their higher bounce rate, is Accessibility. Send the users to a more relevant page. This option is correct because directing social media visitors to a more relevant page aligns with the principle of accessibility, ensuring that users find the information or content they expect and need based on their referral source. By analyzing the behavior and preferences of social media visitors, marketers can identify the types of content or topics that resonate most with this audience and create landing pages or content specifically tailored to their interests. This approach reduces friction and increases the likelihood of engagement and interaction, ultimately decreasing bounce rates and improving the overall user experience for social media visitors. While consistency is an important UX principle, showing more images in content or using shorter forms may not directly address the relevance or engagement issues specific to social media visitors. Therefore, leveraging accessibility principles to guide social media visitors to more relevant pages is the most effective strategy for keeping them engaged on the website.

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You are evaluating the bounce rate of your overall website traffic and find that users with a social media referral source have a higher bounce rate. Which user experience principle will help to keep social media visitors engaged on your website?

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