You explain the concept of smarketing meetings to your leadership team, and one person asks, “How often do we need to have these meetings?” How do you respond?

“We’ll have to figure out what works best for us, but every two weeks is a good place to start.”

“No more than once a month. More frequently than that takes too much time away from people’s individual projects.”

“At least once a quarter. Any less than that, and we’ll have trouble getting into a rhythm.”

“Once a week, at a minimum. This is important enough that we need to be meeting weekly to stay on top of our goals.”

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Explanation: The correct response is, “We’ll have to figure out what works best for us, but every two weeks is a good place to start.” This answer strikes a balance between the need for regular communication and collaboration without overwhelming the team’s schedule. By suggesting a bi-weekly frequency for smarketing meetings, you acknowledge the importance of regular check-ins to ensure alignment between sales and marketing efforts. Additionally, the flexibility to adjust the frequency based on the team’s needs and workload is crucial for optimizing productivity and minimizing disruptions to individual projects. It allows the team to establish a cadence that fosters collaboration and progress towards shared goals while still allowing sufficient time for focused work on individual tasks. Therefore, starting with bi-weekly meetings provides a structured framework for communication and collaboration, while also allowing for adaptability to the team’s dynamics and priorities over time.

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You explain the concept of smarketing meetings to your leadership team, and one person asks, “How often do we need to have these meetings?” How do you respond?

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