You’re browsing for shoes on the Steve Madden website, and notice this pop-up. Which stage of the flywheel does this type of pop-up correspond with?

Attract

Engage

Delight

Trick question! Pop-ups are not inbound.


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Explanation: The pop-up on the Steve Madden website corresponds to the Attract stage of the flywheel. In the inbound methodology, the Attract stage focuses on drawing potential customers to your brand by providing valuable and relevant content that addresses their needs and interests. The pop-up serves as a tool to attract visitors by offering them an incentive, such as a discount or free shipping, in exchange for their email address. By capturing their contact information, Steve Madden can further engage with these potential customers through email marketing campaigns, nurturing them towards making a purchase. Therefore, the pop-up aligns with the Attract stage as it aims to attract visitors to the website and initiate the process of converting them into customers.

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