You’re reviewing your organic social data in HubSpot Traffic Analytics and notice the following trend from Facebook. What should be your next steps to investigating this data? Select all that apply.

Chat with your team to determine your goals surrounding Facebook.

Investigate the content to determine if it’s optimized for conversion.

Stop promoting content on Facebook altogether; the data shows it clearly isn’t the right channel for your organization.

Immediately invest more resources in the channel. The more viewers see the content, the more likely they are to convert.

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Explanation: The correct answers are ‘Chat with your team to determine your goals surrounding Facebook’ and ‘Investigate the content to determine if it’s optimized for conversion.’ When faced with a trend from Facebook in HubSpot Traffic Analytics, the initial step should involve collaborating with the team to clarify the organization’s objectives regarding Facebook. This ensures alignment between data analysis and broader strategic goals. Additionally, investigating the content to assess its optimization for conversion is crucial. By analyzing the content’s performance metrics, marketers can identify any potential shortcomings or areas for improvement in content strategy, messaging, or audience targeting. This approach enables data-driven decision-making, guiding adjustments and optimizations to enhance Facebook performance effectively. Conversely, immediately ceasing promotion on Facebook or indiscriminately increasing resources without understanding underlying issues or opportunities could result in misguided actions and inefficient resource allocation, potentially undermining overall marketing efforts. Therefore, prioritizing collaborative goal-setting and content analysis enables a strategic and informed approach to leveraging Facebook as a marketing channel.

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You’re reviewing your organic social data in HubSpot Traffic Analytics and notice the following trend from Facebook. What should be your next steps to investigating this data? Select all that apply.

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