You’re running an email campaign and the last email you sent had a click-through rate of 2.9%, while your campaign’s average CTR is 3.3%. Your industry’s benchmark for CTR’s is 1.4%. Which of the following is an accurate description of this data?

You’re performing above the industry average, so the discrepancies in data do not matter beyond that.

Your last email is more compelling than your overall campaign’s emails, but you’re not performing as well as your overall industry.

Your last email was not as compelling as the other emails in your campaign, but you’re doing well compared to others in your industry.

Your last email is more compelling than your overall campaign’s emails, and you’re performing well above your industry’s average.

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Explanation: The correct answer is Your last email was not as compelling as the other emails in your campaign, but you’re doing well compared to others in your industry. Comparing the click-through rate (CTR) of the last email in the campaign (2.9%) to the campaign’s average CTR (3.3%) reveals that the last email performed slightly below the campaign’s overall average. However, when considering the industry benchmark for CTR (1.4%), it becomes apparent that the campaign’s performance, including the last email, exceeds industry standards. Despite the slight underperformance relative to the campaign’s average, the overall performance of the campaign remains strong compared to industry norms. This suggests that while the last email may not have been as compelling as other emails in the campaign, the campaign as a whole is still outperforming industry expectations. Therefore, this data indicates that the last email was not the most compelling within the campaign, but the campaign is performing well compared to others in the industry.

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You’re running an email campaign and the last email you sent had a click-through rate of 2.9%, while your campaign’s average CTR is 3.3%. Your industry’s benchmark for CTR’s is 1.4%. Which of the following is an accurate description of this data?

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