You’re running an email campaign. The last email you sent had a click-through rate of 2.7%, while your campaign’s average CTR is 3.1%. Is your last email’s CTR high-performing or low-performing?

Low-performing because it’s less than the average CTR

High-performing because it’s relatively close to the campaign’s average CTR

Low-performing because any CTR under 5% is underperforming

Needs further context, especially of the industry specific benchmark

Certification program: 👉 HubSpot academy certification exams

Explanation: The correct answer is Needs further context, especially of the industry specific benchmark. Comparing the click-through rate (CTR) of an email campaign to its average CTR provides some insight into its performance relative to other emails in the campaign, but it doesn’t necessarily indicate whether the CTR is high-performing or low-performing in an absolute sense. To make a more accurate assessment, additional context is needed, particularly industry-specific benchmarks or historical performance data. What might be considered high-performing in one industry could be below average in another. For instance, a CTR of 2.7% might be relatively low for emails in one industry but above average for emails in another. Therefore, understanding industry benchmarks or historical performance metrics can help provide a more accurate evaluation of whether the last email’s CTR is high-performing or low-performing. Without this context, it’s challenging to determine the email’s performance conclusively.

Passing exams is not a workout. Multiple attempts won’t make you stronger.

HubSpot inbound certification exam answers file demo preview

HubSpot inbound certification exam answers file preview

File preview HubSpot inbound certification exam answers

All possible certification exam questions
100% correct and verified answers
Instant download
Detailed explanations written by experts
Free lifetime updates.
All Hubspot category certifications in one package. Save big.

Note: we perform daily scans ensuring the file corresponds exactly the latest exam version and contains all possible questions from the real certification program.

You’re running an email campaign. The last email you sent had a click-through rate of 2.7%, while your campaign’s average CTR is 3.1%. Is your last email’s CTR high-performing or low-performing?

You may also be interested:

Laurynas B.