You should conduct buyer persona interviews with all of the following people EXCEPT:

Your customers.

Prospects actively going through the sales cycle.

People who never considered your solution.

People who considered your solution, but chose a competitor.

Certification program: 👉 HubSpot academy certification exams

Explanation: The correct answer is Prospects actively going through the sales cycle. While conducting buyer persona interviews is essential for understanding the motivations, pain points, and preferences of various customer segments, interviewing prospects actively going through the sales cycle may not be the most appropriate approach. At this stage, prospects are likely engaged in decision-making processes and may feel pressured or hesitant to provide candid feedback. They might be more inclined to share information that aligns with their current interactions with the company or with their expectations of the sales process, which may not accurately reflect their broader needs or experiences. Instead, it’s more beneficial to conduct interviews with existing customers, as they can provide insights based on their actual experiences with the product or service. Additionally, interviewing people who never considered the solution or those who chose a competitor can offer valuable perspectives on the competitive landscape, objections, and areas for improvement. By focusing on a diverse range of interview participants, companies can gather comprehensive insights to inform their marketing strategies, product development efforts, and customer experience initiatives, ultimately driving better alignment with target audiences and improving overall business outcomes.

Passing exams is not a workout. Multiple attempts won’t make you stronger.

HubSpot inbound certification exam answers file demo preview

HubSpot inbound certification exam answers file preview

File preview HubSpot inbound certification exam answers

All possible certification exam questions
100% correct and verified answers
Instant download
Detailed explanations written by experts
Free lifetime updates.
All Hubspot category certifications in one package. Save big.

Note: we perform daily scans ensuring the file corresponds exactly the latest exam version and contains all possible questions from the real certification program.

You should conduct buyer persona interviews with all of the following people EXCEPT:

You may also be interested:

Laurynas B.