You've completed a couple exploratory interviews, and you want to validate some of the findings you've discovered. Select the appropriate research methods that will help you accomplish this goal.
Surveys
Support call shadows
Card sorts
Listening Labs
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Explanation: The selected answers, ‘Surveys,’ ‘Card sorts,’ and ‘Listening Labs,’ are correct because each of these research methods serves a distinct purpose in validating findings derived from exploratory interviews. Surveys allow researchers to collect data from a larger sample size, enabling them to corroborate and quantify the insights gained from exploratory interviews across a broader audience. Card sorts involve participants organizing and categorizing information, providing additional perspectives on how users conceptualize and structure content, thereby validating or refining insights obtained from exploratory interviews regarding information organization and navigation preferences. Listening Labs involve observing users interact with prototypes or existing products, allowing researchers to validate qualitative insights obtained from exploratory interviews by observing real-time user behavior and reactions. By employing a combination of surveys, card sorts, and listening labs, researchers can triangulate data from multiple sources, enhancing the reliability and validity of their findings and ensuring a comprehensive understanding of user needs, preferences, and behaviors. Therefore, selecting these research methods aligns with the goal of validating insights obtained from exploratory interviews and enhancing the rigor of the research process.
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